Coldwell Banker’s The Real Team Turns to TORCHx to Provide South Florida with a Slick and Feature Rich Online Property Search.

Coldwell Banker’s The Real Team Turns to TORCHx to Provide South Florida with a Slick and Feature Rich Online Property Search.

Luxury Fort Lauderdale Real Estate   Waterfront Homes   Oceanfront CondosJupiter, Florida – TORCHx, a best in class real estate platform for agents, brokers and teams, today announced that The Real Team has selected and successfully launched their new website( Husband-and-wife pair and owners of The Real Team Coldwell Banker, Michelle Real and James Doran of Fort Lauderdale, Florida wanted to give their home seekers the best online property search experience out there. After much research, they chose the TORCHx platform for its modern look and suite of lead building and management tools.

The team is know for their outside of the box thinking when it comes to real estate marketing. They were recently featured in Inman News for hosting a unique and successful open house that was so elaborate that it included a harpist. This team knows how to please a crowd and with their new and improved website from TORCHx they will do just that. Potential home buyers can now take a customized approach when searching for their dream home. TORCHx provides them with a beautiful website that is user-friendly and gives home seekers everything at their fingertips.

Commenting on the announcement, Founder and President Jesse Friedman said, “The TORCHx platform is designed to support the success of clients like The Real Team by offering a classy front-end to enhance customer experience and a comprehensive back-end loaded with tools for lead tracking, follow-up and nurturing.”

“The Real Team takes pride in going above and beyond for each and every client.” said James Doran of The Real Team. “TORCHx took the time to understand our business and our vision. With TORCHx guiding us, we are able to provide an immaculate and diversified approach for each and every home seeker with just a click of a mouse. We couldn’t be happier,” added James.

ABOUT THE REAL TEAM ( –Michelle Real and James Doran have over 22 years of combined Real Estate experience.  They specialize in waterfront properties, vacation, second homes and oceanfront condominiums in the Fort Lauderdale and the surrounding areas.  The duo has an extensive background in sales and marketing, which allows them to be creative with all their listings and have an innate ability to match clients with their dream homes.

TORCHx is a best in class solution that combines the most important real estate tools that are essential to the day to day activities for real estate agents, teams and brokerages with a focus on lead building and brand identity. The system includes a beautiful front end website that features MLS data integration, responsive design, market statistics and more. Clients can also utilize the integrated CRM complete with lead tracking, email marketing, drip campaigns and other utilities. The team at TORCHx also handles clients online marketing which is managed by seasoned online marketing professionals. The TORCHx platform is being used by some of the highest producing real estate professionals in the United States and Canada. For more information about TORCHx, visit or call 561-405-9090.


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